- Xiaomi's booth 3M30 at MWC showcases a complete AI-powered "Human × Car × Home" ecosystem.
- Highlights include the Vision Gran Turismo hypercar, the SU7 Ultra, and the smart home with Miloco as a "Local Copilot".
- The Xiaomi 17 series, the Leica Leitzphone, and new wearables, tablets, and scooters reinforce its ambition beyond the mobile phone.
- Xiaomi showcases its commitment to AI, advanced manufacturing, and sustainability as a pillar of its global expansion.
El Mobile World Congress de Barcelona It's once again the world's premier showcase for mobile technology… and a little bit more. Among all the pavilions, lights, and advertisements, there's one name that's practically stealing the spotlight this year: Xiaomi and its spectacular stand at MWCA giant stage set that can accommodate mobile phones, electric cars, scooters, tablets, watches, household appliances and, above all, a lot of artificial intelligence.
From the moment you cross the orange line marking the perimeter, it becomes clear that Xiaomi hasn't come just to showcase individual products, but to tell a story: that of an ecosystem where Mobile, car and home understand each other thanks to AIThe motto “Human × Car × Home” and the idea of “The New Wave of AI” are reflected in every corner of the booth, in every demo, and in every conversation with the team. Let's explore it in depth, as if you were right there strolling among its displays and prototypes.
A giant stand in Hall 3: AI as a common thread
Xiaomi's space is located in the Hall 3 of Fira Gran Viasharing a neighborhood with heavyweights like Lenovo, Dell, and LG. It's not exactly a small corner: the Stand 3M30 occupies approximately 1.744 m²A surface on par with what Samsung or Qualcomm usually display, with clearly differentiated zones for mobile, car, smart home and corporate.
under the motto “The new wave of AI”The company presents the stand as a journey through its ecosystem. Upon entering, you are greeted with freshly brewed coffee from their... Xiaomi smart coffee makersServed in a reusable cup with the orange logo that many attendees take home as a souvenir, from there everything seems perfectly choreographed: lights, sound, screens and demos They guide you through the journey so you understand how your pocket, living room, and garage are connected.
The general feeling is that Xiaomi wants to demonstrate that AI is no longer something you only see in an app to become that invisible layer that unites very different devices. This intelligence materializes in proprietary technologies such as Miloco (your “Local Copilot” for home) o HyperAI, which acts as a distributed brain across smartphones, vehicles and home.
In the middle of this narrative, three major physical protagonists appear who take center stage in most of the photos and selfies: the Xiaomi Vision Gran Turismo hypercar (VISION GT), the Xiaomi SU7 Ultra and the New Xiaomi Electric Scooter 6 Ultra in a yellow that can be seen from meters away. Around it, a constellation of products: the Xiaomi 17 series, Leica Leitzphone powered by Xiaomi, the new ones REDMI Buds 8 Protablets Pad 8 and Pad 8 Pro, Watch 5, the Xiaomi Tag or the external battery UltraThin Magnetic Power Bank 5000 15W, among others.
Miloco and the show flat: a home that thinks for you
One of the most striking areas of the stand is the smart show flatIt's not presented as a typical showroom, but rather as a kind of human behavior laboratory. This is where Xiaomi flexes its muscles with Miloco, your “Local Copilot” for the home, the first real deployment of its foundational AI model, MiMo, applied to the whole house.
The idea is not that you talk to an assistant to turn on lights, but that the system Interpret what you do and anticipate your needsIn one of the demonstrations, a staff member sits on the sofa, turns on the TV and picks up their mobile phone; without any voice command, the lights dimThe tone becomes warmer, and the robot vacuum stays on its base so as not to disturb anyone. When the scene changes—same sofa, but now with open books and no TV— The lighting becomes cooler and more concentrated in the reading area, the air conditioner adjusts a couple of degrees and the system suggests soft ambient music.
The key, according to the brand's engineers, lies in the multimodal reasoningCameras, sensors, and contextual data work together to understand situations (watching TV, working, sleeping, etc.) instead of responding to rigid formulas like "if A happens, do B." Thus, Miloco functions as a domestic brainnot like just another voice-activated remote control.
All this logic is supported by an architecture hybrid edge-cloudThe most sensitive information (camera video, personal patterns) is processed locally, within the Xiaomi ecosystem itself, and only essential data is sent to the cloud. This underscores the company's desire to... Balancing convenience and AI with privacy and efficiencyThis is something that is repeated time and again in the connected home area, where smart appliances such as washing machines, refrigerators and air conditioners are also seen under the same layer of AI.
Vision GT and SU7 Ultra: virtual hypercar and record-breaking electric car
Upon leaving the “Xiaomi apartment” you go practically straight to the “garage”: an area where The screens produce the smell of burnt rubber.But the cars look as real as those at any auto show. The real eye-catcher is the Xiaomi Vision Gran Turismo (VISION GT), the brand's first concept hypercar created for the Gran Turismo saga on PlayStation.
This prototype has been designed with the motto “Sculpted by the wind”The bodywork is teardrop-shaped, full of cutouts and integrated air ducts that channel the airflow from the front to the rear. There are no exaggerated wings, because Each exterior piece serves a dual purpose: aesthetic and aerodynamic.Xiaomi boasts impressive simulation figures: a drag coefficient close to 0,29, significant negative downforce, and solutions such as... Active Wake Control, which manages turbulent air at the rear to improve stability and efficiency.
Another detail that really stands out is the “Accretion Rims”, some rims with semi-transparent covers that incorporate a magnetic system to keep hubcaps static even with the wheels turning. This isn't just a visual trick: it also helps to reduce aerodynamic drag associated with wheel rotation, improving performance and efficiency on straightaways.
Inside, Xiaomi debuts the concept “Sofa Racer”A cabin that breaks with the idea of the uncomfortable supercar. Dashboard, door panels, and seats flow as a single continuous piece that envelops the driver, all lined with natural fabrics created using 3D weaving techniquesThe feeling is like being on a designer sofa inside a race car, with a huge immersive digital display which follows the curve of the rear window and ends in two side screens for the rearview cameras.
This virtual hypercar is based on Xiaomi HyperOS, adapted to the driving environment under the name of Xiaomi HyperVisionThe system integrates from from circuit telemetry to immersive navigationand connects with personal devices and smart home systems to understand the user's mood and adjust lighting, music, or driving modes. On paper, the Vision GT boasts 1.900 electric hp And it makes it very clear that Xiaomi wants to be taken seriously as an automotive brand, even though for now you can only "drive" it in Gran Turismo 7 on PS5.
Next to him is the Xiaomi SU7 UltraThe production (or pre-production) electric race car has already made headlines for its performance on tracks like the Nürburgring. It's less futuristic than the Vision GT, but It follows the same AI integration philosophyAdvanced driving assistance, comprehensive sensors, and direct connection with HyperAIThe intelligence layer that unifies car, mobile, and home. Unlike the hypercar, this is envisioned as a vehicle we will one day see on European streets once Xiaomi consolidates its entry into the automotive market in the region.
Xiaomi 17 Series and Leica Leitzphone: the mobile phone as a camera and center of the ecosystem
Between the show flat and the garage lies the entire section of smartphones and mobile deviceswhere the main protagonist is the Xiaomi 17 seriesThe brand presents the Xiaomi 17, Xiaomi 17Ultra and its exclusive Leica edition, along with the expected Leica Leitzphone powered by Xiaomi, conceived almost as a collector's item for photography lovers.
El Xiaomi 17Ultra It arrives with a clear photographic focus: it mounts the first 1-inch LOFIC sensor from the brand as the main camera, accompanied by a 200MP Leica APO telephoto lens with a 75-100mm mechanical optical zoom lens that can be extended to an equivalent focal length of approximately 400mm (17,2x). All of this is designed for professional photography and advanced video, with recording up to 4K at 120 fps, Dolby Vision support and Log profiles for those who want to edit as if working with cinema cameras.
El Xiaomi 17 “standard” It opts for a more compact but equally ambitious format: it incorporates a 1/1,31” Light Fusion 950 sensor, a 60mm Leica telephoto lens, 5x optical zoom, and enhanced macro capabilities, plus a 50MP front camera with advanced focus. Both models are supported by features such as AI Creativity Assistant and Xiaomi HyperConnectwhich simplify the workflow for shooting, editing, and sharing content without leaving your mobile device.
The design aspect also plays a key role: the 17 series boasts a sober and professional look with softened edges, “Golden Arc” curves and ultra-thin bevels Thanks to LIPO manufacturing processes. The structure Xiaomi Guardian It improves durability and maintains IP68 certification. The 17 Ultra becomes Xiaomi's thinnest and lightest Ultra model to date, at 8,29 mm thick and 218,4 g, featuring a more balanced camera module and available in White, Black, and Starlit Green finishes. The Xiaomi 17 remains at 8,06 mm thick and 191 g, with bezels of only 1,18 mm and a 6M42 aluminum frame.
Inside, everyone's riding the Snapdragon 8 Elite Gen 5 platform (3rd generation Qualcomm Oryon CPU, Adreno GPU, and revamped Hexagon NPU), designed for both gaming and AI workloads. Xiaomi Surge battery With a higher silicon content, it allows for the integration of up to 6.000 mAh in the Ultra (90W wired and 50W wireless charging) and 6.330 mAh in the Xiaomi 17 (100W wired and 50W wireless charging), with PD-PPS compatibility. The OLED displays reach up to 3.500 nits of peak brightness1-120 Hz LTPO refresh rate and, in the Ultra, the technology HyperRGB to improve clarity and efficiency.
Amidst the display cases, many visitors become captivated by the Dynamic Back Display of the 17 Pro and 17 Pro Maxa small rear screen that Xiaomi markets as "another window into AI". From there you can see selfie previews with the main camera, show animations, gesture-controlled minigames and, in the booth demos, it is mainly used for quick interactions with the assistant: contextual reminders, continuity of routes that go from mobile to car and even home notifications when Miloco detects something unusual.
El Leica Leitzphone powered by Xiaomi It's the coveted piece: a terminal with a design heavily inspired by Leica's M cameras, with two-tone back panel, leather texture and a striking Leica Camera RingA knurled physical dial that emulates the gesture of a zoom lens. This ring is accompanied by the mode Leica Essentialcapable of recreating the look of classic cameras like the Leica M9 or M3. More than an AI demo, it's an aesthetic and brand statement, reinforcing the expanded alliance with Leica, now under an end-to-end strategic co-creation model.
Audio, tablets, wearables and accessories: the rest of the ecosystem at the stand
Surrounding the large spotlights of mobile phones and cars, different islands where Xiaomi showcases everything it presented at its pre-MWC eventHere it is very clear that their ambition goes beyond the smartphone and that they want to be "the brand" that you have in every corner of your daily life.
In the sound zone, the protagonists are the REDMI Buds 8 ProTWS headphones that arrive in Spain with the same recipe as their predecessors: an almost unbeatable quality-price ratio In its range, it features an active noise cancellation (ANC) system that, in the stand's demonstrations, performs as one of the best in its category, forcing other brands to significantly increase their prices to find something similar.
Very close by appears the Xiaomi UltraThin Magnetic Power Bank 5000 15WA very thin external battery with MagSafe magnetic charging, designed not only for Xiaomi phones, but also for iPhone users who want a sleek and lightweight solutionThe idea is to offer just enough energy for a full charge without turning the phone into a brick, prioritizing portability and design.
In the tablet market, Xiaomi showcases the new Pad 8 and Pad 8 Pro, which pick up the baton from the Pad 7 series as the most powerful tablets from the brand globallyThey are designed for both leisure and work, with high-quality screens, powerful configurations, productivity-oriented accessories, and a design that fits perfectly into the ecosystem's narrative: they are the ideal complement for those already living on HyperOS who want a large device for content or multitasking.
The personal mobility segment is strengthened with the series Xiaomi Electric Scooter 6, especially with the model Electric Scooter 6 Ultra, defined in the stand itself as the most advanced scooter they've released so farIt stands out for its extra-large wheels, which promise better stability and comfort, and for a striking new yellow color that breaks with the usual black of urban MPVs.
In wearables, the new Xiaomi Watch 5 returns Wear OS by Google Following the Xiaomi Watch 2, but this time with a more well-rounded offering: a more powerful processor, advanced health and fitness features, integration with Google services, and battery life that, according to the brand, This sets it apart from other watches with Wear OS.It ceases to be just a notification viewer and becomes a device with high-end aspirations.
For those who are forgetful with their keys or backpack, the following appears: Xiaomi Taga locator that It works with both the Apple and Android ecosystemsIt can be linked to one or the other (not both at the same time), allowing you to take advantage of each platform's location networks and becoming a practical tool for everyday use. At the booth, they are showing examples such as keychains, suitcases, and backpacks that can be tracked from your mobile phone in a matter of seconds.
Household appliances and industry: the less glamorous but key side
While most people crowd around the hypercar or the mobile photography demos, in a quietest corner of the stand Xiaomi has put something in place that is perhaps equally or even more important for its future: its smart home appliances and their industrial strategyHere you can see washing machines, refrigerators, and air conditioners connected to the same AI layer that governs the pilot apartment with Miloco.
The demonstrations are more discreet, but very revealing: Refrigerators that adjust cycles and modes according to actual opening patterns and ambient temperature, washing machines that adapt programs based on usage habits and the type of laundry, or climate control systems that learn your schedules and preferences instead of just following a fixed program. The idea is clear: They are not isolated devices, but pieces of an intelligent network coordinated by AI to optimize comfort and efficiency.
In the more corporate section, data on its industrial expansion is presented, such as New smart appliance factory in Wuhanwhich adds to the large smartphone production facilities, and details of the electric vehicle “superfactory”Xiaomi wants to make it clear that AI is not only applied to final products, but also to manufacturing processes, with Automation and digitization to reduce waste, optimize resources and improve your ESG profile.
In this regard, recognitions such as the MSCI ESG rating “A”, their presence on lists such as China ESG 50 and in the ranking Fortune Global 500These are messages intended for investors and partners, but they also help to reinforce Xiaomi's image as global actor who plays in very serious leagues beyond the cheap mobile phone market.
All this deployment fits with the data that the brand shares about its ecosystem: more than one billion IoT devices connected to its platform (excluding mobile phones, laptops and tablets) and a base of more than 740 million monthly active users of smartphones and tablets by September 2025. The “Human × Car × Home” strategy relies on that critical mass and on products like those we see at MWC to continue growing in Europe.
Leaving the Xiaomi stand and returning to the general noise of the fair, one feeling is quite clear: the brand hasn't come to simply show a catalog, but to to weave a coherent narrative where AI unites everything it createsFrom the phone in your pocket to the car you dream of driving (even if only on your console for now), and even the refrigerator or scooter you use to get around town. At a conference saturated with promises of generative AI, Xiaomi focuses on showcasing very concrete experiences: the light that dims when you lie down on the sofa, the climate that adjusts itself, the camera that corrects an impossible scene, or the hypercar that brings that same "brain" to the accelerator. And all of this is concentrated in one of the largest and most talked-about booths at MWC.
